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CMO 2012/1 - Aula 18


  • No. 1 – Mobile payments and NFC
    • Bradesco and América Móvil’s Claro (new company)
    • Vivo and MasterCard (joint venture)
    • Cielo and Paggo (expansion plans)
    • São Paulo State Public Transportation company (mobile payments via NFC)


  • No. 2 – More than 50 million mobile broadband devices
    • Number of mobile broadband-capable connections grew more than 23%
    • Hitting 20.7% of the Brazilian device market
    • The market ended December with less than 17% share
    • In 2011, brazillian mobile broadband market increased more than 82%
    • Anatel: 18.6 million new devices
    • 242.23 million accesses by the end of 2011


  • No. 3 – The beginning of mobile virtual network operators
    • MVNO: wireless communications services provider
    • Don't have the own the radio spectrum or wireless network infrastructure
    • MVNOs: operation start in Brazil
    • Porto Seguro and Virgin Mobile/Datora: two first MVNOs
    • Can use the MVNE


  • No. 4 – LTE Is a reality
    • FIFA 2014 World Cup: Push the Brazilian government for new access based LTE
    • Sky: cable and satellite television operator. The first Brazilian LTE network
    • Vendor: Nokia Siemens Networks
    • Nov/2011: Brasilia
    • Modem:
  • No. 5 – Converged services
    • Quad-play: mobile voice and data, fixed broadband, wireline voice and pay-tv
    • Signature: four contracts, one to each service
    • Complaint: to phone four distinct call centers
    • VoIP: Regulaments
    • NGN => IMS


  • No. 6 – Wi-Fi offloading
    • Oi, Tim and Claro: plans to implement Wi-Fi hot spots to offload data from their 3G networks
    • Reasons: costs associated with spectrum licenses and infrastructure
    • Main objective: to relieve data traffic from 3G networks that are facing congestion problems
    • Global Mobile Traffic will grow 26x (to 6.3 EB/Month)
    • Video will be 66% until 2015
    • Mobile devices: 5 billions


  • No. 7 – Fiber, fiber, fiber and more fiber
    • FTTH
    • Fiber-to-the-building, fiber for backhaul and fiber for the backbone
    • Support for mobile data traffic expected until 2014
    • 2014: will be the “World Cup of connected mobile devices” and it’s necessary to prepare the infrastructure
    • Telefonica: announced more than one million houses will be able to be connected by fiber by the end of 2011
    • TIM acquired AES Atimus and its 5.5 million kilometers fiber network
    • Claro: June 2011 - announced investments to expand its fiber network to 80,790 kilometers


  • No. 8 – Cloud for mobile carriers
    • Some solutions: Apple’s iCloud, Google Music Beta and Amazon Cloud Drive
    • Oi: started to provide cloud computing services to large enterprises - synergy with Portugal Telecomm
    • Claro: planning to launch mobile cloud services in areas such as music, video, books and file storage
    • Some services: home security monitoring, remote health care access, and smart-grid and energy monitoring.


  • References:
    • www.networkessolutiionsforum.com
    • Agilent
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